Unit 18

How the Editing Created Meaning Finished music video: In this report, I am going to be explaining how the applied editing to my music video has influenced the cinematography and lighting techniques used that further demonstrate the cinematic quality in the footage.  By exploring how these elements intertwine, I aim to shed light on how the editing process has played a crucial role in enhancing the overall cinematic quality of the footage. The digital editing techniques I applied in conjunction with lighting and camerawork choices greatly contributed to achieving a music video that exudes cinematic quality while successfully evoking the nostalgia of the 80s. The utilization of props, clothing, cinematography techniques, and editing played pivotal roles in capturing the essence of this bygone era. By incorporating a variety of elements such as a Walkman for the outdoor scenes and a projector with colourful lights for the indoor scenes, I effectively transported the viewers back ...

Post Production and Editing Techniques Finished Music Video: In this blog post, I will be providing an in-depth analysis of the editing and post-production techniques I employed while working on my music video for the cinematography unit. I will also briefly explain what steps I took to export the music video: The original final edit was exported via Adobe After Effects in the render queue as an AVI. Because the AVI file was too big, the file was compressed using a third party application called "Handbrake" that compressed and changed the format of the file to an MP4. This was done to make it easier to send to devices and store without taking up too much storage. Throughout the editing process, I applied various editing and post-production techniques to enhance the visual appeal and overall impact of the music video. I will delve into the specific techniques I utilised, highlighting their significance in shaping the final outcome of the video and how they contributed to achie...

How meaning was created In this report, I will explain how meaning was created in my music video through the use of lighting techniques and camera settings. I will also go over theories from Tzvetan Todorov and Rick Altman that relate to genre and narratives in cinematography. The creation of meaning in our music video is achieved through the deliberate use of lighting techniques and camera settings, which contribute to the overall genre and style of our video. Our music video falls under the genre of 80s nostalgia, combining elements of pop, dance, and retro aesthetics. By carefully crafting the visual elements, we inspire our style with meaning and evoke specific emotions in the audience. Firstly, the lighting techniques employed, such as chiaroscuro and three-point lighting, play a crucial role in shaping the mood and atmosphere of our music video. The playing of light and shadow creates a sense of depth, drama, and visual interest. Through the contrast created by chiaroscuro lighti...

Lighting / Camera Settings In this report, I will explain my choices for the settings I will use for my camera and lighting to create cinematic quality footage. I will also explain how this correlates tot he genre and context of the plan that our group has created. Equipment (Cameras) In the realm of 80s music videos, both DSLR cameras and camcorders offer viable options for capturing footage that exudes a cinematic quality. These two types of equipment possess distinct features, settings, and image quality attributes that contribute to the desired visual aesthetics of the era. A DSLR camera, with its interchangeable lenses and large image sensors, provides creative versatility and depth of field control. The ability to switch lenses allows cinematographers to adapt to different shooting scenarios, offering a range of perspectives and focal lengths to achieve specific visual effects. The larger image sensors in DSLRs enable superior low-light performance, crucial for capturing the vibr...

Link to rushes: DAY 1 (DSLR): https://youtube.com/playlist?list=PLYqiVIYU687vqYwTUTigDQoiSmzqSnjjH DAY 1 (CAMCORDER): https://youtube.com/playlist?list=PLYqiVIYU687s7kk7Y1J70TaTMTkepNeZj DAY 2 (CAMCORDER): https://youtube.com/playlist?list=PLYqiVIYU687vYvB_0i1t31YxzF8ECSwMA DAY 2 (DSLR): https://youtube.com/playlist?list=PLYqiVIYU687urxngGx8lw9WHWQBdb8ogr (edited)