P7
Post Production and Editing Techniques
Finished Music Video:
In this blog post, I will be providing an in-depth analysis of the editing and post-production techniques I employed while working on my music video for the cinematography unit. I will also briefly explain what steps I took to export the music video: The original final edit was exported via Adobe After Effects in the render queue as an AVI. Because the AVI file was too big, the file was compressed using a third party application called "Handbrake" that compressed and changed the format of the file to an MP4. This was done to make it easier to send to devices and store without taking up too much storage. Throughout the editing process, I applied various editing and post-production techniques to enhance the visual appeal and overall impact of the music video. I will delve into the specific techniques I utilised, highlighting their significance in shaping the final outcome of the video and how they contributed to achieving the desired cinematographic effects.
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First, In the screenshot of the After Effects project above, I wanted to showcase the different video layers I carefully cut and arranged to create a smooth and seamless flow in my music video. I believe that the way we transition between shots greatly influences the overall rhythm and pacing of the video. Therefore, I paid close attention to timing and continuity to ensure a visually captivating experience for the viewers. By strategically cutting and arranging these video layers, I aimed to establish a cohesive and engaging narrative. Each cut was meticulously planned to maintain a consistent visual flow while effectively conveying the emotions and story depicted in the music video. I wanted the transitions between scenes to feel natural and effortless, allowing the viewers to become fully immersed in the visuals. Through this careful layering and arrangement of shots, I believe that this played a part of creating a visually compelling music video that captured the essence of the song and conveyed the desired message.
In one of the compositions, I aimed to achieve a retro VCR look for the final composition of my music video. To accomplish this, I utilised a blending mode called "Colour." This blending mode played a crucial role in giving the composition its distinct colour palette. By applying the blending mode to this composition, I achieved a blurry and washed-out effect, reminiscent of the visuals produced by older VCRs. This added a vintage aesthetic to the overall video, contributing to the desired nostalgic atmosphere.
Another composition was specifically designed to emulate the lower quality look associated with older screens and televisions. I wanted to replicate the aspect ratio commonly found in those screens, which differed from the standard widescreen format we're accustomed to today. By utilising this composition, I was able to recreate the narrower aspect ratio, lending an authentic vintage feel to the video. This aspect ratio helped evoke a sense of nostalgia and capture the essence of the era I aimed to represent.
The third composition played a crucial role in combining the luma and chroma components of the video. I scaled up the chroma composition to match the output ratio, ensuring its seamless integration with the overall composition. To achieve the desired visual effect, I applied a colour blending mode to the chroma composition. This blending mode helped create a washed-out appearance, where the colours appeared slightly faded and muted. By doing so, I effectively enhanced the vintage vibe and contributed to the overall aesthetic coherence of the video.
In the screenshot of the output composition, I wanted to emphasise how the combination of the chroma and luma components worked together to create the distinctive retro VCR look that I aimed to achieve in my music video. This final composition served as the culmination of my editing and post-production efforts. By merging the chroma and luma comps, I ensured that both the colour and luminance elements of the video seamlessly came together to produce the desired vintage aesthetic.
The chroma comp was carefully scaled up to match the output ratio, ensuring that it aligned perfectly with the rest of the composition. To enhance the retro vibe, I applied a specific colour blending mode to the chroma comp, resulting in a washed-out appearance that mirrored the visual characteristics often associated with older VCR recordings. This blending mode subtly altered the colours, giving them a slightly faded and muted look. By combining the chroma comp with the luma comp, I achieved a cohesive and visually appealing output that authentically captured the retro VCR aesthetic I sought to evoke.
In the scene captured in the screenshot, I employed a technique called rotoscoping to mask out the figure of Ellie, the girl featured in the shot. By isolating Ellie on a separate layer, I was able to create a seamless reveal of the song title, which in this case was "Everything She Wants." Rotoscoping involved meticulously tracing the outline of Ellie frame by frame to create an accurate and detailed mask around her.
This technique allowed me to control the timing and manner in which the song title appeared in the video. As the music video progressed, I carefully synchronized the reveal of the song title with the beats or lyrics of the song, ensuring an engaging visual impact. By gradually unveiling the title, I added an element of intrigue and suspense to the video, capturing the viewers' attention and drawing them further into the narrative.
The rotoscoping process required patience and precision, but the result was a polished and professional-looking effect that seamlessly integrated the song title into the video. This technique not only added a visually captivating element but also effectively emphasized the importance of the song within the overall music video, giving it the prominence it deserved.
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